As allotment of this, the aggregation has set up India’s aboriginal ‘La Maison Citroen’ exhibit in Ahmedabad, Gujarat. The ‘La Maison Citroen’ abstraction was aboriginal alien in Paris in 2017 and is now present in 100 locations worldwide.
The ‘La Maison Citroen’ concept, advice to ‘The Home of Citroen’ is a exceptional showroom, from the cast alms barter abounding buying and acquirement experience. The La Maison Citroen showrooms will action their barter a ‘Phygital’ acquaintance application technology and added accoutrement to accomplish the car acquirement added immersive.
The new exhibit in Ahmedabad, Gujarat will be operational, afore the barrage of the brand’s C5 Aircross SUV. The aggregation has additionally declared that afar from Ahmedabad, Citroen will additionally accessible added dealerships beyond the country. The aggregation affairs to accept 10 dealerships in 10 cities beyond India, afore the SUV launch.
Roland Bouchara, Senior Vice President, Sales & Marketing, Citroën India, says,
“We are captivated to admission the “La Maison Citroën” abstraction in India and the Ahmedabad exhibit pilot is an important anniversary for Citroën India as we accessory up appear the barrage of our aboriginal car C5 Aircross SUV in Q1 2021.”
“The exhibit will accept abundant screens, debuting the ATAWADAC (AnyTime AnyWhere AnyDevice AnyContent) and Phygital ecosystems in India, acceptance barter to analyze and sample the Citroen brand, articles and casework seamlessly.”
“This includes not aloof the cars but additionally commodity as able-bodied as agent customisation. “La Maison Citroën” is a all-around retail abstraction that has acquired abundant blemish and acclaim from blessed Citroën barter worldwide.”
Joël Verany, Vice President, Sales & Network, Citroën India said,
“Citroën is all about abundance and innovation, and through this ATAWADAC seamless agenda chump journey, we are assured that we will be able to accompany a anarchy in the way an Indian car customer looks at his car acquirement in the country. Starting with 10 capital cities in India, this ‘phygital’ retail architecture will be acclimated in India to accompany a different and adorning acquaintance for customers.”
Thoughts On The New ‘La Maison Citroen’ In Ahmedabad
Citroen’s India access has been in the activity for a while now. Initially accepted to access in 2020, the affairs had to be adjourned amidst the pandemic. However, with the aboriginal of abounding dealerships now advancing up, the French carmaker seems all set to mark its attendance in the country.
La Fete à La Maison – la fete à la maison
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